Combining the unapologetic, in your face, DIY ethos of the street wear lifestyle with the rambunctious and energetic, rebellious yet playful nature of children… Little Giants Giant Shorties (L.G.G.S.) makes quality, modern day goods for your children inspired by youth cultures of the past and present.
Staying true to the spirit and ‘f*ck you’ attitude in the brands that we enjoy, but expressed and tailored for our little ones.
Maintaining and providing the same wit, detail, and taste we use to dress ourselves yet re-appropriated for kids is our mantra and core philosophy.
L.G.G.S. was created for parents who do not subscribe to the status quo. Having been influenced by at least one of the subcultures within the ‘streetwear’ lifestyle, and whose taste in fashion may not have conformed to the “norm” of their parents. We have no problems with our children being as fresh as us.
It’s quite simple…we make clothes for our shorties that we would want to wear.
We don’t care what their definition of “proper” is. We don’t care about their social or fashion taboos.
We strive to make cool shit for your little ones from our perspective…for our peers and their kids. We don’t care about anyone else’s opinion of it.
Soccer moms won’t like us and that’s peace!
And so it begins...
Pictured above is our family: Wifey, myself, and our son, Knowledge.
He is the catalyst of why Little Giants | Giant Shorties was created and the reason her and I continue each day. We started out with some one-off onesies and shirts we made just for him, because we couldn’t find much in the baby space at that time that was fly but also spoke to our likes and cultural interests. Oh yeah, and was also affordable and NOT Wild Expensive (more on this later).
This led to other friends and parents similar to ourselves liking the stuff so much that a demand formed to create more…and so we did. Those in turn were quickly scooped up and enjoyed by other street culturally minded families and this kept on going and going, eventually leading us to where we are today…literally a modern day, small family business…working hard, learning and grinding each day to grow this little thing of ours as best as we can.
Leaving a comfortable job and jumping out the window to try and make this dream of ours a reality has been one of the dopest things we’ve ever done but by far the hardest. Diving head first into an industry with no prior knowledge, skill or expertise while simultaneously being first time parents isn’t the wisest of moves and definitely not for the faint of heart. The obstacles set forth and the ups and downs of the business – both the fiscal and emotion roller coasters takes a toll and in short, the struggle is real, but definitely has been worth it.
Each time we see our goods out in the wild on someone’s little giant or we hear from others how much they like and appreciate the gear, it gives us the incentive and drive to continue rocking out while keeping us humble and ever thankful.
And that in a nutshell is our origin and the beginning of our journey…we’re honored to have you here along for the ride.